EMAIL MARKETING? IS THAT ALL THERE IS?

Everyone says that Constant Contact Newsletters are easy peezy to produce.  Well everyone, that is soooo true, after you've done the first one, entered the names from your mailing list, and proofread it a gazillion times, changed the color scheme and on and on.

Constant Contact is just one of many marketing tools and a very important one.

Marketing is about staying top-of-mind in your customers thoughts. Making a brain tatoo. Will an e-newsletter alone do it? Or social media only? You have to decide.

Content is king. So make sure you have something of value to share with your audience. Do you think that if you only emailed them that it would be sufficient? Always ask: What do I want my audience to do?

And, do follow up with a phone call.  The most important way to connect with your customers is face-to-face.  Call on them. Send them a card. Keep in touch.